Audiences

An audience is a list of contacts you send campaigns to. You manage them on the Audiences tab of the Contacts page. Each audience shows its name, description, type, contact count, and created date.

Two kinds of audience

• Manual — a fixed list you build by hand or by import. Contacts stay in it until you remove them. Best for a specific, known set of people.
• Dynamic — a rule-based segment that updates itself. Contacts join or leave automatically as they match (or stop matching) the rules — for example customers with high lifetime value. Best for "always current" segments.

Manual vs. Dynamic (a.k.a. Automatic)

The Audiences page labels rule-based lists Dynamic; the campaign builder may call the same thing Automatic. They're the same concept: a self-updating segment.

Creating an audience

1. On Contacts → Audiences, click New audience and give it a name.
2. Choose the type:
   • For a Manual audience, add contacts to it (hand-pick them, or add during a CSV import by selecting the audience there).
   • For a Dynamic audience, define the rules that decide membership; contacts matching the rules are included automatically and kept up to date.
3. Save. The audience is now available to select when building a campaign.

How audiences are used

When you send a Broadcast campaign, you pick one or more audiences as the recipients, and the builder shows the total recipient count. Keyword campaigns can also add contacts to an audience automatically (the "text JOIN to sign up" pattern), and imports can drop a whole batch into an audience.

Keep audiences purposeful

Build audiences around how you actually send — by location, interest, plan, or signup source. Combine with tags and custom fields so your dynamic segments can be precise.